Carpooling may be the solution to commuter woes.
As city traffic continues to cause widespread frustration, carpooling will play an increasingly important role in urban centres. Whilst carpooling itself is not a new concept, the way in which it is being used is changing.
CARPOOLING IS EVOLVING
Long gone are the days of carpooling strictly with friends or family. The wide-spread popularity and availability of smartphones allows strangers with complimentary commutes to find each other with ease. As city planners strive to minimise the number of cars on the road, encouraging carpooling will be of critical importance.
Organisations have already begun implementing carpooling capabilities. UberPool promises the convenience of ridesharing, combined with the cost savings of carpooling. Waze has also jumped onto the carpooling trend. Waze is a crowdsourced navigation software app, acquired by Google in 2013 for a reported $1.3 billion. By collating traffic data reported by users, Waze updates maps to help others avoid traffic congestion. Waze began rolling out its carpool feature in 2018, allowing users to avoid traffic delays together.
Carpooling is also a viable alternative for commuters travelling to areas with limited public transport. Whilst city-centres typically have access to public transport, many commuters travelling to smaller business parks are forced to rely on cars. Carpooling app Mobi promises to deliver affordability and a reduction in traffic congestion. They encourage carpooling not only with strangers, but also co-workers. Mobi promises that partnering with them will allow organisations to connect colleagues and reduce their carbon footprint. Similarly, Liftango works with business to increase their fleet use and organisational carpooling through incentivising shared trips. Carpooling app Scoop has already partnered with major organisations including LinkedIn, Samsung and Expedia to bring co-workers together through carpooling.
Changes in commuter behaviour will continue to impact organisations, as the habits of both their staff and customers evolve. To maintain an edge over the competition, organisations will need to pay close attention to these habits and ensure they explore the opportunity to incorporate carpooling options to meet the rising need for shared, on-demand transport.