If you’re reading this right now, chances are you’ve probably wanted to hit your head against a wall while attempting to master the world of user experience design.
This dynamic industry is forever shifting, and there are always new technologies and approaches to get excited about. But with all those shiny new options floating around, the fundamental purpose of UX can sometimes get lost. In all our enthusiasm, we can forget the needs of the user.
In this article, we’ve picked out five UX errors that seem to pop up in the digital space pretty regularly. And because we’re generous folk, we thought we’d walk through them all and discuss what is so wrong with each example.
So, let’s dive in shall we?
We get it. You have this incredible, creative idea you want to bring to life. And you just can’t bear to let it go. We have all been there, friend. But irrespective of how ‘cool’ your design concept may be, if it doesn’t make sense to the user, it’s worthless. You may love the thought of using wild and quirky animation features for your website buttons. To a user, however, it could seem confusing and, well… a little extra.
Take the Campo alle Comete website, for example. 10 points to anyone who can figure out what this website is about within the first 10 seconds of visiting the homepage (don't beat yourself up, we couldn't either). As fun as it is to take your viewers through an alternate homepage media experience, unless the user knows what the website is about, there's a high chance that they'll drop off before you have the chance to explain.
2. Using an unclear call to action
Speaking of buttons; what they ask a user to do is also pretty significant. Your call to action (CTA) is an important message, so make it easy to understand.
Classic terms like “sign up,” “buy now,” or “learn more” are used widely because they make sense to most users. Sure, you can take some liberties and introduce personality into your buttons, but if you include one that reads “let’s have a chinwag” instead of “contact us” you risk a breakdown in communication. No-one wants that.
Oh, this is a fun one. Have you ever attempted to contact a business with a question, only to be met by a chatbot that has about three responses on rotation for you?
A chatbot cannot be seen merely as a box to tick. If you want to implement this service into your webpage (it can be done well!), you must tailor your chatbot to suit your users’ needs. Update it regularly and test its effectiveness thoroughly, or you’ll end up with a bunch of frustrated visitors.
When it comes to text, you never want to overload the reader with information. Being met with a sea of indistinguishable words is overwhelming, and the meaning of what you’re trying to communicate will be lost.
Think clearly about the value of the words you’re using and cut out any fluffy extras. Kill your darlings, as folks often say. Next, you need to divide your text into digestible chunks (use clear subheadings) to maintain clarity and a sense of flow.
Image source: Imgur
At this point, it’s pretty broadly understood that most people are using their phones for a solid chunk of their Internet browsing. If you haven’t designed your digital presence so that it can function smoothly on a smartphone, you’ve lost yourself access to a tonne of users.
Your digital design has to look and feel seamless across all devices. There’s just no way around that one.
1. Prioritising design over function
3. Sub-par chatbots
4. Poor Readability
5. Not optimising for mobile
There you have it, folks. Five of the biggest UX mistakes in the book. If you’d like to keep learning about the world of UX and UI, click through to download our nifty client resource that’ll start you off on your journey towards a slick digital customer experience.
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